Record number of Chinese enterprises attend leading music industry show in U.S.

Source: Xinhua| 2019-01-26 04:43:22|Editor: Mu Xuequan

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LOS ANGELES, Jan. 25 (Xinhua) -- More than 220 Chinese enterprises are taking part in the National Association of Music Merchants (NAMM) Show that kicked off Thursday at the Anaheim Convention Center in the U.S. state of California, setting a new record for the number of Chinese exhibitors at the annual event.

The 118-year-old NAMM Show is one of the world's biggest music industry trade shows. This year, the four-day event is expected to bring together at least 110,000 people and around 2,000 exhibiting companies from more than 120 countries and regions around the world, featuring more than 7,000 brands, cutting-edge industry education, as well as exclusive special events, concerts and experiences.

"Traditional Chinese musical instruments have their own unique charm, interpreting long cultural history with the melody of Chinese folk music," said Wang Guozhen, Director of Shanghai No.1 National Musical Instruments Factory. It's the 11th time for the leading Chinese national music instrument enterprise, founded in 1958, to take part in NAMM Show.

"NAMM Show is a perfect platform to promote Chinese musical instruments, showcasing Chinese culture to international visitors. Sales have grown from tens of thousands of dollars a decade ago to hundreds of thousands last year," he told Xinhua.

"Following up the latest development of international music manufacturing industry and enhancing communication with international clients, NAMM show is also a chance for Chinese enterprises to showcase themselves," said Yang Xuemin, a senior manager of Tianjin Jinbao Musical Instruments Co., Ltd. More than 60 percent of the company's products are exported to overseas markets.

The market value of global music, sound and event technology products industry is around 17 billion U.S. dollars, according to the NAMM.

"More and more Chinese enterprises come to attend the event, because North America is a huge market in music industry," said Wang Yingyao, project manager of CIEC Exhibition Co., Ltd, a major organizer of the Chinese exhibition at the NAMM Show.